The enormous $8 fried chicken sandwich isn’t the only item on the menu at Fuku (there are french fries and a salad), but it may as well be. First of all, you can’t eat more than this sandwich, unless you’re Joey Chestnut. Second of all, business these days is all about core competency — and this sandwich is the pinnacle of juicy fried flavorful competence. To its core. Fuku, of course, is a little fast — and good — food effort by the renowned chef David Chang — he of Momofuku and Noodle Bar fame.
These days it seems Chang opens something every day. And why not — investors wait in line to give him money in hopes he’ll create the next, well, the next David Chang restaurant. Chang’s enormous sandwich may just be a prototype for the 21st century fast food juggernaut. Could Fuku have the formula for the 21st century Big Mac? Fuku’s first location is in Manhattan’s East Village.
