Last year New Jersey banned electric car company Tesla from selling cars directly to its consumers. It was an effort to protect the longstanding dealership business model. But yesterday Governor Chris Christie reversed course, signing a bill that allows Tesla’s direct sales.
It’s not that Tesla can now just take orders online and deliver its popular electric vehicles. Tesla will open as many as four dealerships in the Garden State and it will be required to open a service center also. Tesla called the decision a “huge victory.”
With this new law, @TeslaMotors can now establish direct sales operations directly to NJ consumers.
— Governor Christie (@GovChristie) March 18, 2015
A huge victory in New Jersey for consumer choice: We are open for business! @GovChristie
— Tesla Motors (@TeslaMotors) March 18, 2015