“Do you kiss your mother with a mouth like that?” goes the old saying. It’s directed at men who act far differently on the streets than they ever would in front of their own mothers. Yup, moms are the great equalizers, the ultimate judges. A mom is the one figure who makes every man a boy again–a boy hopeful to please and not disappoint.
Moms also happen to be everyday women out in the world, where they have to deal with other mothers’ sons, who too often behave as if they never had a mother of their own. Watch as this campaign to teach men some sense and civility uses the greatest emotional weapon a man can face: his mother’s judgment.