Toy company LEGO has responded to a young girl’s complaint that “there were barely any Lego girls” by introducing female scientists in its latest playset. In February 7-year-old Charlotte Benjamin wrote a letter to the company, noting that in most LEGO sets “all the girls did was sit at home, go to the beach, and shop, and they had no jobs but the boys went on adventures, worked, saved people, had jobs, and even swam with sharks.” LEGO responded to her letter within a week, stating that they are “very focused on including more female characters and themes that invite even more girls to build.”
LEGO’s new Research Institute Set, designed by “real-life geophysicist, Ellen Koojiman”, features three female scientists–a chemist, an astronomer and a paleontologist. The new set is a product of the company’s LEGO Ideas project, which invites customers to submit ideas. We’re still waiting for Charlotte Benjamin’s review: did LEGO send her a free set?
