With the new Fitbit Alta, the fitness tracking leader has delivered a product that really raises its game on the style front. The Alta is undeniably sleek and stylish-looking — it’s stylish enough that you might even wear one if it didn’t keep tabs on your heart rate and tell you to get out of your chair once in a while. The sleek steel body and the colorful interchangeable bands give the Fitbit Alta both solidity and serendipity.
But the Fitbit is not a bracelet, it’s a device. And it’s a device that’s obsessed with you. So by definition, a Fitbit is self-conscious. (In fact a Fitbit is pretty much the most self-conscious thing you can wear — literally.) And self-consciousness is not cool. Because ever since cool became a thing a big factor in being cool has been not being self-conscious. Paul Newman didn’t know his heart rate all the time. Madonna didn’t track her vitals when she was pushing her love over the borderline. (Those Madonna bracelets
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