Legendary professional tennis star Roger Federer (the former No. 1 player in the world for 310 weeks) is not competing at the 2022 U.S. Open. However, you can see him online and having fun.
On the day of the U.S. Open men’s finals between Spaniard Alcaraz and Norwegian Ruud (September 11), the On sneaker brand is running the ads below extensively on social media.
The new '90s inspired mid-top from the ballkid who inspires everyone.
— On (@on_running) August 30, 2022
The tagline reads: “The new ’90s inspired mid-top from the ballkid who inspires everyone.” (Federer really was a ball boy at tennis events, see video below.) The 6’1″ athlete is all smiles with a big white sneaker called THE ROGER on his head.
On is a Swiss company which Federer joined in 2019 as “a co-entrepreneur.”
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