Kim Kardashian West closes her eyes and lets the sun wash over her, long hair trailing down her back, shoulders and torso soaking up the rays in a gorgeous bra from her SKIMS collection — and Instagram is going bonkers. It took less than an hour for a million likes to amass — and this is an ad! For merch! That’s the “Kardashian slay factor” right there.
(One person described it as KKW Slay Factor 11 — and it only goes up to 10!)
It seems only right to let someone in the comments tell the true story, because somebody nailed in when they wrote to Kim: “This might be the most beautiful I’ve seen you ❤️.” It’s a public maturation process that is Kim’s reinvention and it dovetails perfectly with her mom and entrepreneur roles. Bravo! Even the bikini pics have a different feel somehow.
People are so in love with Kim the comments are always getting more and more bonkers! In a fun way, mostly. Like: “I wanna live in your socks so I can be with you every step of the way.” That complements the normal “slay” and “Queen” and “gorgeous” and “adore.” But it’s hard to tell when she looks best…