If you’ve stepped inside a Dick’s Sporting Goods store lately, if you look up from all the reasonably sized portraits of athletes and performers like 2x NBA MVP Steph Curry (Under Armour) and super-singer Carrie Underwood (Calia), you encounter those GIANT pictures of THE ROCK.
And The Rock looks like he is about to explode from exertion in all of them. It’s impressive.
Well there’s more to come as The Rock is dropping the latest iteration of his Iron Will gear — for men, women and — has he says proudly — “our first ever Youth collection.”
It’s all part of his Project Rock collaboration with Dick’s and Under Armour — and it’s booming like Dwayne Johnson biceps.