During Super Bowl LIII, Mercedes-Benz is promoting its in-vehicle voice assistant system (MBUX), which will be included in its forthcoming A-Class model. The Mercedes Super Bowl TV commercial titled “Say the Word” features a young man walking through town who uses the power of his voice to change things — from the color of a traffic light to the changing of the music while at the opera. When bored at the opera, he says, “Change the music” and the lead male singer morphs into rapper Ludacris. Ludacris is singing the song “Stand Up”. You can hear the lyric: “When I move, you move.”
The single “Stand Up” is from Ludacris’ fourth studio album Chicken-n-Beer, which was released in 2003. He and Kanye West co-produced it and were nominated for a Grammy Award for Best Rap Solo Performance. The “Dirty South” rapper who grew up in Atlanta, Georgia made a remix of “Stand Up” — with fellow ATL resident and So So Def records music producer Jermaine Dupri — for the NFL team Atlanta Falcons. See video below.
