Jason Dufner is the dude, as every PGA Tour fan knows. And the dude abides, as every Big Lebowski fan knows. So after a year without a hat deal — a year wherein you never knew what was gonna pop up on Duf’s head next — the sweet-swinging Auburn alum is taking the serendipity out his personal lid lottery. Dufner has a deal to endorse DUDE products, the best known of which is the Dude Wipes. (Check out Duf in full DUDE attire below.)
The entrepreneurs at Dude Wipes (Sean Riley, Ryan Meegan, and Jeff Klimkowski from Chicago) already have a famous sports name attached to their cool niche product. Billionaire owner of the Dallas Mavericks Mark Cuban invested in Dude Wipes when they pitched on Shark Tank. (Cuban invested $300,000 in exchange for 25 percent equity. Since then, the company has continually expanded its Dude Products with Dude Shower Wipes and Dude Face Wipes. You can buy a DUDE hat here.)
[There’s DUDE POWDER Too]
Every athlete looks for that special endorsement that suits his or her style — the natural fit that goes down easy with fans and makes sense for the brand. In golf, for example, hipster Ricky Fowler and Puma brand just make aesthetic sense. Phil Mickelson goes with Enbrel too — Phil really puts his all into those ads, you can tell. Dufner, on the other hand, won’t have to use anything like Phil’s effort to represent Dude products in a totally righteous way. It’ll be pretty easy, one imagines, for Duf to stay “on brand.”
Dufner will just play his game and stay clean, wiping down with a cool Dude Wipe when it gets a little too hot out there on the fairway. That’s all it takes to be The Dude on the PGA Tour. And in case nobody is aware of who that is, now Dufner has it right on his hat. [NOTE: Dufner fans should be aware of the great work his foundation does — check out the Jason Dufner Foundation here.]
Proud to announce my partnership with @DUDEproducts and unleash #DufDUDE on TOUR. Stay clean and join #DUDEnation! @DUDEWipes pic.twitter.com/Y2wcYeiyLF
— Jason Dufner (@JasonDufner) January 9, 2019
