When a successful business starts to struggle, sometimes it’s an emotional trigger that sets off a slump or a series of bad decisions and friction. For the owners of Simply Slices, the drive-thru pizzeria outside of Chicago, it was the sudden death their 18-year-old son Dominick. When Marcus Lemonis of The Profit visits Simply Slices and sits down with the husband and wife owners, Dino and Debbie Pavoni, he discovers how Dom’s death affected everyone in the family — and the business. Dominick died of an overdose of cocaine. It was his brother Doug who found him.
On The Profit, Lemonis discovers that Doug and his father Dino don’t talk much anymore. It’s a heartbreaking conversation. Dino tells Lemonis, “We were really a tight-knit family. I worked with my kids, we homeschooled them. We kept a tight reign. We tried to make sure the world doesn’t come and destroy this, what we have.”
[left: Marcus Lemonis’ Broken Heart Sweater on The Profit — What’s the Deal?]
Dino has spoken about his son’s death on television before. He was featured on the 2011 TV show “World’s Strictest Parents.” He tried to help a young man named James who was struggling to communicate with his parents. See clip below. New episodes of The Profit air Tuesdays at 10pm on CNBC.