Gameday Couture is a clothing company that designs and sells fashionable team apparel for women. They started out designing cute t-shirts and sweatshirts for collegiate sports, an alternative to the traditionally unisex team apparel (big and boxy).
[Look like the champs]
Instead of big shirts cut for nobody in particular, Gameday Couture designs fashionable team apparel with shape and style. In December 2014, the co-founders of Gameday Couture, husband and wife team Shawnna and Kurt Feddersen, pitched their business on Shark Tank. They went into the Tank seeking an investment of $500,000 for 20 percent equity. They made a deal with Dallas Mavericks owner Mark Cuban — $500,000 for 33 percent — with a contingency.
The contingency was that Gameday Couture had to design a women’s clothing line for the Dallas Mavericks that Cuban’s wife would love. And they did! Since then, Cuban has helped Gameday Couture land deals with all 30 NBA teams. [Related: 27 Favorite ‘Shark Tank’ Products at Amazon — New List]
