Pepsi’s new entry into the busy sparkling beverage category is Bubly, which drops the common third b of bubbly to stand out and sound more modern and fun. Bubly has the sparkling water fan’s tongue in mind from every perspective. First, Bubly’s tingly carbonation and all-natural flavors delight the tongue and taste buds with feel and flavor. Then Bubly goes after the tongue’s other main job too — speaking. Bubly’s not just fun to say on it’s own — each flavor brings its own pronunciation delight: limebubly, grapefruitbubly, strawberrybubly, lemonbubly, orangebubly, applebubly, mangobubly and cherrybubly. Sure, grapefruitbubly and strawberrybubly are a mouthful, so to speak, but the rest are cute and bouncy like the drink itself. So with tingly carbonation, great flavors and fun-to-sayness, Bubly hits the 3-way trifecta.
While Bubly doesn’t try to put people’s names on every can (the way some soft drinks do), neither does Bubly let all that communication space on the cans and bottles go to waste. These cans have personality and wit, each carrying little pun-fun messages like “I feel like I can be open around u” “hold cans with me” and “love at first phssst.” If that doesn’t make you smile, Pepsi is betting the Bubly stat line will appeal: no artificial flavors, no sweeteners, and no calories. That’s an all-star beverage for today. And so relateable.
