SnapClips is a new kind of weight collar. Weight collars are designed to secure free weights to a barbell. The problem with normal weight collars is that they’re not durable, user-friendly or safe. They tend to slip off. SnapClips are similar to snap bracelets in design but they’re different in that SnapClips have layers of heat-treated steel reinforced by military grade Kevlar, and come with a Velcro strip. So when a SnapClip is snapped onto a barbell, that free weight is going nowhere. The young entrepreneur behind SnapClips, Martin Dimitrov from Wheeling, Illinois, is pitching his business on Shark Tank on January 28.
Dimitrov goes into the Tank seeking an investment of $150,000 for 15 percent equity. He delivers a flawless presentation. Barbara Corcoran and Mark Cuban are clearly impressed. Robert Herjavec says “good idea.” At the end of the presentation, when Dimitrov turns the barbell vertically and stands on the free weight to prove how strong his product is, Lori Greiner (who knows something about demonstrative presentations on TV) says, “That’s amazing!” SnapClips, which come in black and orange, sell for $29.99 (in pairs). New episodes of Shark Tank (Season 9) air Sundays at 9pm and 10pm on ABC. [Related: 27 Favorite Shark Tank Products]