On 60 Minutes, the Trump campaign’s digital director, Brad Parscale, is interviewed by Lesley Stahl. On the show the 41-year-old reveals that the majority of his digital advertising budget was spent on Facebook ads, and that he received help from Facebook employees (whom he calls “embeds”) who taught him how to utilize Facebook’s advertising technology. That inside help was an offer that reportedly the Clinton campaign turned down. The Washington Post reported that Parscale’s company Giles-Parscale “was the top Trump vendor of the campaign, taking in close to $94 million, much of which was used to buy ads and pay subcontractors.”
In July 2017, Giles-Parscale was bought for $9 million by the publicly-traded digital marketing and e-commerce service provider Cloud Commerce (on the OTC: $CLWD). When it comes to acquisitions, Cloud Commerce states that it considers profitable companies with revenue in the range of $5M-$20M. Parscale (and his partner Jill Giles) have joined CloudCommerce’s board of directors, all of whom are graduates of Brigham Young University. 60 Minutes airs Sundays at 7pm on CBS.
