Sharecare jumped like Dominique Wilkins on the opportunity to buy advertising space — exactly 2.5 inches by 2.5 inches of it — on the Atlanta Hawks jerseys when the NBA opened up the opportunity this year. (The 2017-2018 NBA season marks the first year that NBA teams are offering a spot on their jerseys to advertisers.) Sharecare is a good fit for the Hawks. The Atlanta-based digital healthcare company is pitching the partnership as a public service type deal with Sharecare in the business of making Atlanta the healthiest city in the country. Sharecare provides people with the ability to monitor their health data, a major step in preventive care that enhances a community’s health and brings down healthcare costs. The Sharecare-Hawks partnership cleverly puts it this way: The Hawks want fans monitoring their own stats just as closely as they watch the stats of the Hawks starters.
Sharecare was co-founded by TV doctor Mehmet Oz, who may draw the ire of Hawks fans in one way: Sharecare is reportedly working on healthy menu options for Philips Arena. Sharecare CEO Jeff Arnold is a longtime Hawks fan and season ticket holder who apparently has had enough hot dogs! The deal also makes Sharecare the Hawks major radio sponsor and delivers other branded opportunities with the team. One thing that may change? 2.5 inches isn’t a lot of space. The Sharecare logo looks admirably unobtrusive and subtle — compared to, say, the Brooklyn Nets Inform patch. Yet the company may need to find a way to make its logo stand out more in subsequent iterations. Sharecare speaks directly to consumers. You can set up your own Sharecare health data profile to get “All Your Health in One Place.” For new Hawks jerseys at good prices, check here.
