LEMON LEMON, PepsiCo’s new sparkling lemonade, wants to win a place on your picnic table. With cans designed to mix modern sensibilities with a hint of nostalgia — those stripes! — the LEMON LEMON brand is poised to win over the taste buds of lemonade lovers everywhere. (For those who aren’t as fond of the tart, LEMON LEMON delivers both blackberry- and peach-infused sparkling lemonades, too.) As more consumer dollars flow into experiences and entertainment rather than things — LEMON LEMON is looking to be part of people’s shared picnic and concert experiences.
Promoting the brand with a theme of “Picnic Time Off”, Pepsi will host three enormous picnics in Paris, New York and London this summer. Promoting the good life of “music, food, refreshment, and real life connections” LEMON LEMON plans to be along for your experiences — especially outdoors — whether that means a giant picnic in Paris or a small, quiet, intimate one by a lake you love. 70 calories, best imbibed ice cold. Early word around the table is it’s delicious.
