Heather Stenlake is the entrepreneur behind Bridal Buddy, a sheer lightweight slip worn under a bridal gown that helps a bride bag up her dress so she can use the bathroom on her own. She’s pitching her product on Shark Tank, and it’s one demonstration you really have to watch (video below). When the slip is lifted up, the bride slips her arms through (blue!) holes and pulls the drawstring so the gown is completely off the ground and above the waist.
[Related: 27 Favorite ‘Shark Tank’ Products at Amazon — New 2017 List]
Kevin O’Leary says, “That is crazy!” When the bride model sits on the toilet, Mark Cuban says, “We need a sigh of relief.” The model acquiesces which provokes a wave of laughter from all five Sharks. Bridal Buddy is sold online for $39.99. Shark Tank airs Fridays at 9pm on ABC.