Mark Bernstein of San Francisco, California is the entrepreneur behind MealEnders, a line of lozenges that claims to keep people from overeating. Bernstein will pitch his WillPower Labs business on Shark Tank (March 3) where he will explain how MealEnders work. (Hint: they work on diners during the “20-minute overeating zone” after we’ve consumed enough food but before our brains register the fact, according to the pitch on the MealEnders site.) The lozenges are designed to be used at the end of a meal or in between meals to help avoid snacking. Each MealEnders lozenge has a sweet outer layer (like a dessert) and a “cooling/tingling” center to clear the palate. Each MealEnders lozenge contains 15 calories and they come in four flavors: mocha, cinnamon, chocolate mint and citrus.
One pouch of MealEnders (with 25 pieces/lozenges) sells for $16.95 online (plus $3.99 for shipping and handling). Shark Tank airs Fridays at 8pm on ABC.
