Liam Neeson Getting Special Treatment at Super Bowl 50

Liam Neeson is a killer in Super Bowl ads. Thing is though, he’s expensive. We’re not just talking about what you have to pay Neeson, star of Taken and Schindler’s List, among others. We’re talking about how much time Neeson needs to make his point. For the second year in a row, Neeson is starring in a high-end dramatic production disguised as a Super Bowl commercial. And for the second year in a row Neeson gets twice as long as most everybody else to make his pitch.

Last year Neeson pretty much won the Super Bowl ad contest with his spot for the super popular mobile video game Clash of Clans — also a 60-second stage for Neeson’s hilarious and intimidating act. This year, LG is doing the same, doubling the normal 30-second spot to give Neeson room. (This likely also doubles the estimated $5 million price tag for a 30-second spot, costing LG $10 million without even considering production.) LG isn’t taking any chances promoting its new OLED TV on Super Bowl 50. Ridley Scott is producing Neeson’s star turn, and his son Jake Scott directs. (The elder Scott last did a Super Bowl ad in 1984 — and even then it cost $370K to make.)

Teaser for LG ad starring Liam Neeson for Super Bowl 50:

Neeson’s awesome turn in his Super Bowl ad for Clash of Clans: