50% off was once the prize for shoppers willing to wait until the most desirable goods had been picked over. But Lands’ End — the Wisconsin retailer synonymous with outdoor lifestyle, rugged comfort and warmth — has flipped the script on holiday shopping. With price pressure on retailers increasingly amp’d by technology — from Amazon’s online juggernaut to apps that do realtime price comparisons — Lands’ End made the decision to slash prices right at the start of the shopping season. And if the sales match the Internet trending for the brand, it looks like the strategy will pay off.
The huge Lands’ End promotion on Black Friday included 50% of all outerwear, including boots and gloves. That’s not a Buy One, Get One 50% off — it’s a straight deal on individual items. Beyond this, the whole line of Lands’ End merchandise is 40% off. The Lands’ End 40% is also offered at the Lands’ End Shops at Sears retailers. On Cyber Monday, Lands End offers the same 40% off plus free shipping with no minimum order.
