Wingstop, the chicken wing joint you don’t need a waitress for, had a rocking IPO in June — and a bit of a name coup, too. It’s trading on the NASDAQ under the symbol WING. At the end of last year Wingstop had restaurants in 36 states — 700-plus of them and growing. The wings are good, fast, and customizable — in a nod to the successful models of Chipotle and that annoying Starbucks order in front of you. (Grande, sugar-free, non-fat, vanilla soy, double shot, decaf, no foam, extra hot, peppermint white chocolate mocha.)
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Wingstop is so popular it’s getting name-dropped in the cultural zeitgeist. Maybe that’s because Rick Ross, rapper and spice-lovin’ gourmand, owns more than a few Wingstop franchises himself. Ross to Forbes: “I just love Wingstop. As you can see, the energy in here is always fun. It’s always youthful.” Get it to go. Or sit down is a better idea. You might want more. Wingstop is deep frying customer loyalty, sealing in all the juices. Check here to find one near you.
