Ever feel like throwing your shoe when you hear yet another climate change denier take the Senate floor? Throw this one! The Blackspot Unswoosher is everything a Tea Partier doesn’t want to be hit with: it’s union made using organic hemp and recycled tire sole. It’s a shoe that “represents a very dangerous idea,” according to adbusters, the socially conscious media group that makes the Blackspots. (While dangerous, the shoe is also pretty much peace and love on your feet.)
The dangerous idea is actually a series of interrelated ideas:
- that the will of the independent can beat the power of the established
- that an idea is more powerful than a billion dollar marketing machine
- that Blackspot can beat Nike
- that it’s possible to live your life without supporting a mega-corporate capitalist system that exploits and destroys everything it touches
It’ll be interesting to see, as the 21st century proceeds, if any of that turns out to be true. But for now, in these Blackspot shoes, you can really walk the walk.
