Tiffany & Co. is targeting same-sex couples in their new engagement ring campaign. A real, New York gay couple is featured in the black-and-white print ad. In another, a straight couple is seen on their wedding day with their child. The company said it’s “a nod to increasing rates of mothers giving birth outside of marriage.”
“Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms,” said Linda Buckley, Tiffany & Co. VP of North American PR, in a statement to ELLE.com. “The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign.”
