You want a company that’s all about women? There may be no better example than Victoria’s Secret. Yes, men drool unattractively over the Victoria’s Secret catalogs. And it can be annoying to walk by a Victoria’s Secret retail store in the mall with your husband–because the stores are built to distract. But despite men being drawn to the Victoria’s Secret models like children to chocolate, it’s women the top lingerie brand cares about. In fact, women are really all Victoria’s Secret cares about.
Two-thirds of the audience for the Victoria’s Secret televised fashion show extravaganzas each year is female. The majority of Victoria’s Secret executives are women. And here’s the biggest number that tells you men aren’t part of the equation: more than 90% of the Victoria’s Secret customer base is–you guessed it–women. Businesses that thrive do so by paying attention to their customers. Following that tried and true strategy the women running Victoria’s Secret know they can ignore the men and talk straight to the women who wear and celebrate the brand. That’s just what they do–and it works.
