The National Football League (NFL) is struggling with its public image, particularly among women, as it figures out how to respond adequately to a number of recent cases of domestic abuse involving NFL players (Ray Rice, Adrian Peterson, Greg Hardy).Greg Hardy
Is it a coincidence that an advertising campaign promoting the partnership of the NFL and cosmetics giant CoverGirl has been unveiled this week? The NFL hopes its loyal female fans will apply and wear their “game faces” on the couch or at the stadium. Teams like the Giants are even providing video tutorials to demonstrate how exactly how a lady Big Blue fan should look.
