The great new Footlocker commercial features James Harden getting advice from Charles Barkley, who always has an endless supply. The campaign focuses on “Short Memory” and how, as Barkley tells Harden, “all the greats have short memories.” Harden says “so when you had a bad game you just forgot about it?” “Never had a bad game” is Barkley’s quick reply, proving his point.
When Harden remains unconvinced, Barkley brings in a ringer to back him up. Yup, it’s Scottie Pippen, who says he too knows how valuable a short memory can be. To prove it Pippen forgets all about a guy he used to play with and declares “I’m the greatest Chicago Bull of all time.” And that’s how it’s done, says Barkley.