The New York dermatologist Dr. Albert Lefkovits is a serious man–a Who’s Who entry not just in Medicine and Healthcare–as you’d expect–but also Science and Engineering. At his elegant Park Avenue Center for Advance Medical and Cosmetic Dermatology in Manhattan–a sort of half lab, half spa–not only is beauty skin deep, but health is, too. The skin is the largest organ in the human body–its outermost, protective layer. It’s also the organ most constantly at risk, most in harm’s way. Yet it’s not just our armor but also our self. We wear our skin our whole lives and it reflects us–rightly or wrongly. People see our skin and make flash judgments about how we live and who we are–how we take care of ourselves.
Dr. Lefkovits and his colleagues are more aware of this than most. Lefkovits knows that a healthy look on the outside is not only an indicator, but a driver of overall health. When we look good, we often feel good. Just as when we feel good, we tend to look that way. Many dermatologists focus too much on the cosmetic aspect, while others actually fail to realize how important the cosmetic part–the looking good–is to patients. The Lefkovits team has developed a commendable balance between the cosmetic and the medical aspects of dermatology. And it’s in the pursuit of that balance that Dr. Lefkovits developed his own skin care line, Alaur, which has long been the secret sauce of some of Park Avenue’s in-the-know set (and not a few of the downtown crowd too). The Alaur line has grown organically, without any big marketing. It’s a little like Ben & Jerry’s when you could only get it in Vermont. (Witness the old school website!) Alaur is available in just a few select stores and at Lefkovits’ Park Avenue Center. It’s a genuine example of a boutique skincare line that grew out of patient desires and a doctor who simply wanted happier patients. It’s hard to get known in the world–despite the Internet miracle–without a ton of money shouting out your brand. Like Lefkovits himself, Alaur goes about its business quietly and seriously, combating the ravages of age.
