Founded as a place where a family could eat on the cheap, McDonald’s is going back to its roots. The fast food kingpin is testing a family meal deal in Kansas City, Missouri called the Blitz Box ($14.99). It will include two Quarter Pounders with Cheese, two medium-sized orders of French fries, and two 10-piece Chicken McNuggets. Just in time for the NFL season, the box is branded with the Kansas City Chiefs football team logo. It is the first time the McDonald’s family meal package option has been made available in the US (there’s the Mates Meal in Australia and the McBox in Czech Republic). If the Blitz does well in KC (there are 5 franchise restaurants in each city), the local promotion could be expanded.
Kansas City is known for its barbecue and Chiefs head coach Andy Reid is an avid barbecue enthusiast. When he announced this summer his favorite bbq restaurant is Fiorella’s Jack Stack, it made news. (61% of the city approved of his choice). If the family plan falters, Mickey D’s can always bring back its beloved McRib barbecue pork sandwich. Carnivorous NFL fans in the Midwest are due their annual McRib fix. According to the national online McRib Locator, a McRib hasn’t been sighted in Missouri nor Kansas for months.
