Readers: Some 78% of Americans ages 16 and older say they read a book in the past 12 months. Urban (80%) and suburban (80%) residents are especially likely to have read at least one book in the past year. While rural residents are somewhat less likely to have read a book in the past year (71%), the book readers in rural areas read as many books as their counterparts in cities and suburbs.
Recommendations: Family and friends are the primary source of book discovery for Americans 16 and older, especially so for suburban (66%) and urban residents (66%). Some 60% of rural residents say they get book recommendations from family and friends. Similarly, city dwellers (25%) and suburbanites (24%) are more likely than rural residents (18%) to have gotten recommendations from book stores they visit. Residents of all three kinds of communities are equally likely to say librarians and library websites are sources of book recommendations.
–excerpted from an article on Reading Habits by Carolyn Miller, Kristen Purcell and Lee Rainie at Pew Research
