On Season 12 of Shark Tank, husband and wife team — Elyce Billany and Nathan Billany from Le Claire, Iowa — pitched their swimsuit label Byoot. Elyce (the designer behind Byoot) models a number of the one-piece swimsuits which are designed with buttons on the bottom, so the wearer doesn’t need to peel off her whole suit when she needs to go to the ladies’ room.
The Billanys went into the Tank seeking an investment of $50,000 in exchange for 30 percent equity. They had the good fortune of pitching in front of guest Shark Kendra Scott, who agreed to invest $50,000 as a loan with 10 percent interest and five percent equity.
[Related: 27 Favorite ‘Shark Tank’ Products at Amazon — New List]
Since taping the Shark Tank episode, Elyce and Nathan have been busy selling Byoot one-piece swimsuits and their new Byoot bikinis! See below.
Elyce is also promoting her children’s book, Mamma Bean Has a Dream, which is about her “wild journey” as a momtrepreneur. See below.
New episodes of Shark Tank air Fridays at 8 pm on ABC, right before 20/20 at 9 pm. [BONUS: Stream any ABC show through the ABC GO Digital App found here. Download is FREE.]
