Obvious Wines is a line of wines with simple descriptions on the labels. The red wine is labelled Dark and Bold; the white wine is Bright and Crisp; the pinot noir is Light and Lovey; and the sparkling wine is French and Bubbly. The founder behind Obvious Wines, Brice Baillie, pitched his business on Season 10 of Shark Tank in 2018.
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The former finance executive with L’Oreal went into the Tank seeking an investment of $150,000 in exchange for five percent equity. He accepts an offer from Lori Greiner: $160,000 for 12.5 percent.
Alas, after the episode aired, Brice and Lori did not agree on the terms of the deal. Brice says of his Shark Tank experience: “But it was great because of the exposure. We get still emails from people who saw us.”
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