Kim Kardashian West has an enviable figure — how’s that for understatement? When your body can make you a billionaire (along with some serious business savvy of course) then it’s safe to say that your figure is an enviable asset.
But KKW’s new business in Sculpting Bodysuit design assumes every woman’s figure is a great asset, and she’s created critical pieces of underwear apparel that give full body support to every body type, featuring “built in compression to smooth your torso and sculpt your waist.” For a mere $62 too.
In the post above, Kim smartly features her own body as the first photo — but her alluring pose is just one of ten pics that show the Skims SOLUTIONWEAR™ at work. And they are all different body types, a refreshing notion — and a savvy one — for an entrepreneur. If KKW is going to sell her bodysuits only to women with figures like hers, it’s going to be a tough business.
Here’s another example of inclusiveness in Kardashian’s new venture, this one by Arielle Estoria, a spoken word poet.