Bumble is a social and dating app designed for women. The location-based app finds heterosexual matches but only the female users can make the first contact with matched male users. (If you’re looking for a same-sex match either person can send a message first.) Bumble was founded by the co-founder of Tinder, Whitney Wolfe Herd. (Wolfe met her future husband Texan oil scion Michael Herd in 2013, pre-Bumble, while skiing in Aspen; they married in 2017.) The Bumble app has more than 20 million users and is estimated to be worth $1 billion. The company has purchased its first Super Bowl commercial for Super Bowl LIII, which airs Sunday, February 3 and it stars tennis champion Serena Williams, who also married in 2017 — to Reddit co-founder Alexis Ohanian.
[Rita Ora’s “Sole Survivor” is on Phoenix]
Williams says in the 30-second Bumble Super Bowl TV commercial: “The world tells you to wait. That waiting is polite. But if I wanted to be invited in, I never would never had stood out.” Williams encourages watchers to “make the first move at work, in love, and in life.” The commercial features the song “Soul Survivor” by Rita Ora. It’s on her second studio album, Phoenix, which was released in November 2018. Ora, the 28-year-old British singer, is going on a Phoenix World Tour (March to May 2019).