Alaska Glacial Mud Co. uses mineral mud harvested from Alaska’s Copper River Delta in its all-natural facial masks. The founder of Alaska Glacial Mud Co., Alaskan commercial fisherman and boat captain Lauren Padawer, pitched her skin care business on Shark Tank in 2014. She went into the Tank seeking an investment of $100,000 in exchange for 20 percent equity. She gave a memorable “glacial facial” to potential investor Kevin O’Leary but, alas, none of the Sharks made an offer.
On Shark Tank there was a debate about whether Padawer should focus on selling to spas versus going retail, and if she should continue marketing the product as Alaskan. Mark Cuban told Padawer she might want to consider changing the name to Copper River Mud Company. Barbara Corcoran warned her that it’s difficult to be retail and spa, as she’s discovered from working with the all-natural hair and skin product Nardos.
It appears that Padawer has not taken Cuban’s nor Corcoran’s advice. She’s redesigned the website and packaging which still calls the brand Alaska Glacial Mud Co., and she continues to sell to spas and works through e-commerce sites including Musely. The company continues to expand its product line to include travel/trial size pouches of mineral mud masques, bars of soap, and facial sponges, among others. [Related: 27 Favorite ‘Shark Tank’ Products at Amazon]
