Shark Tank returns for Season 9 on October 1. The premiere episode is a two-hour special featuring two guest Sharks (separately) – Sir Richard Branson of Virgin, and branding expert Rohan Oza. Born and raised in Zambia, Africa, Oza has built an impressive record of branding consumer products, especially beverages. He’s the branding expert behind Vitaminwater, Smartwater and Bai, which recently sold to Dr. Pepper for $1.7 billion.
[Rohan Oza’s genius move, on Amazon]
After graduating from Michigan, the first company he worked for was Coca-Cola, that’s where he first learned “lifestyle marketing.” Then he joined “an unknown startup” called Vitaminwater. He ended up selling Vitaminwater and Smartwater back to Coca-Cola for $4 billion. The Season 9 premiere of Shark Tank will air Sunday, October 1 at 8pm on ABC.
[Related: 27 Favorite ‘Shark Tank’ Products at Amazon — New 2017 List]
Can’t Stop the (Friday) Feelin’ #fridayfeels #np #BaiBaiBai @jtimberlake @drinkbai pic.twitter.com/MF0Kup0Mc8
— Rohan Oza (@RohanAOza) September 30, 2017
They call him the ‘brandfather,’ discover how Rohan Oza made his way to the Tank before tomorrow’s #SharkTank premiere at 8|7c on ABC! pic.twitter.com/sPgycyZpq2
— Shark Tank (@ABCSharkTank) September 30, 2017