LeBron James‘ media empire reached out to Serena Williams‘ empire and all decided that Serena would sit down with Maverick Carter for an interview about money (see below). The interviews are part of James’s Uninterrupted series called Kneading Dough, where the savvy and easygoing interviewer Carter — James’ top business associate and friend from high school– talks to stars about money. Williams, whose career earnings from tennis alone (without endorsements), top $80 million, has plenty of experience in the “kneading dough” arena. Remarkably she reveals she never felt the more common “needing dough” feeling though, even growing up in a family of seven in a two bedroom house. Serena was just as cool then as now, never feeling she needed stuff.
Her investment experience has left her a similar wisdom. “You can’t miss what you don’t have,” she tells Carter, after admitting she sometimes laments missing out on some good investments. She has a team that helps manage her investments these days, of course. Their main question when looking at an opportunity is: “is this good for Serena?” They have to examine it from multiple angles to know. Serena says her favorite part is when entrepreneurs are building companies, building products — just as she built her career. (23 Grand Slams and counting.) How did she get to be the best tennis player she could be? Carter asks, meaning the best player in the world. “I love what I do,” Serena replies. “From my very first year on tour.” She never played for money, she says. Maybe that’s she won so much of it.
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