Instagrammable! We want Instagrammable! Designers were always charged with making restaurant environments that look great and make customers comfortable. (Note: Sometimes not too comfortable — some casual dining establishments are said to purposely choose chairs that are comfortable for no more than an hour — to increase customer turnover.) But while designers have the same job as ever, there’s a new wrinkle and it’s an important one. Restaurants are no longer designed for professional photographers to come in and make it look like heaven on earth for a glossy upscale magazine. (Well, some are, but…) Now restaurants are designed so anybody holstering an iPhone and Instagram can take a shareable snapshot that creates desire.
Casey Newton at The Verge explores the design trend that requires every consumer space be “Instagrammable.” It’s a change that chefs and bartenders, with beautiful plates and colorburst craft cocktails, have already been following. Newton mentions design firm Paperwhite Studio, which Grub Street also recently profiled, as a top choice for designing Instagrammable interiors. Here are 14 more top design firms that can make your bar or restaurant or retail space catch social media fire.
Gachot Studios
Rebel Design – “meaningful experiences”
