During the first season of Shark Tank, Jeff Cohen turned down a $1 million offer from Kevin O’Leary for his foldable guitar company Voyage Air Guitar. When Cohen said he wouldn’t give up 51 percent of the company, O’Leary yelled at him, “You’re your own worst enemy.” According to O’Leary, “Jeff finally came to his senses,” and made a deal with O’Leary who introduced Jeff to Fender. Fender agreed to do a test run of 150 Voyage Air Guitars in a handful of stores. That was four years ago.
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While guitarists can still purchase a Voyage Air Guitar online, Jeff Cohen is shifting his entrepreneurial focus to a new industry. According to his LinkedIn account, in January 2016 Cohen became Founder, President and CEO of Dr. Ashton Essentials, a company that addresses an “issue affecting millions of women” — that is, tampons and the disposal of them. By the year 2020, the global market for tampons is expected to reach $6.4 billion. Tampax is the best-selling brand in America.
