Maureen Emerson and Alanna York own a hair salon in Portland, Maine called Head Games. That’s where they’ve been selling their line of hair care products, Use Me. The all-natural, vegan hair care line is so popular that they’ve been selling Use Me products (in refillable bottles!) to other salons. Now they’re rebranding the company which includes new packaging and a new name, Controlled Chaos. Controlled Chaos refers to its Controlled Chaos Curl Creme that elminiates frizziness.
Alanna York will pitch the rebranded company Controlled Chaos on Shark Tank on January 8 (9pm, ABC). In order to get an investment she will need to demonstrate that, among other things, curly-haired customers are willing to pay $40 for a 8oz. bottle of Controlled Chaos Curl Creme. One bottle will last a long time — each application requires just a teaspoon-sized amount — but is it a lot of money to dish out for a brand that’s under the big name radar? Then again, if your head is chaos…
