Melissa Carbone is the entrepreneur behind Ten Thirty One Productions. Her company is famous for producing Los Angeles’ Haunted Hayride. Every year the live Halloween-themed attraction brings tens of thousands of people into the dark woods of Griffith Park. The 17-night event generates close to $2 million. Carbone pitched her company on Shark Tank and landed a $2 million investment from Mark Cuban (he got 20 percent and sits on the board).
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Thanks to Cuban, Carbone has established partnerships with Ticketmaster and Live Nation. And his investment enabled Ten Thirty One Productions to take the Haunted Hayride to Manhattan (at the already scary Randall’s Island) and to San Francisco. They’ve also launched two additional attractions — Ghost Ship, a 75-minute evening boat ride of horror on the open ocean, and Great Horror Campout which is set in LA’s Elysian Park. It’s described as a 12-hour “immersive overnight experience” that offers a haunted scavenger hunt and Blood Tag. The company plans to expand the Campout idea to eight other US cities.
