How Did WEN by Chaz Dean Become Amazon’s #1 Luxury Hair Product?

One 4-star review comes from an 81-year-old woman who has used the WEN by Chaz Dean Sweet Almond Mint Cleansing Conditioner for two years — and vows to keep using it. (Go on, girl!) More than half (54%) the reviews give WEN a full 5 stars, three times as many as give WEN a 1-star review. A large percentage of the dissenters thought WEN was effective, just too pricey. A full 65% of reviewers were between four and five stars.

Even many who felt priced out regretted the fact. “I cannot bear to use anything else on my hair!” cried one, who wished it were less expensive. “If you truly want Healthier Hair that people will notice is Shiny and Healthy.” When reviewers start capitalizing the positive adjectives, products sell. WEN is a brand people associate more with a Sephora-type experience (indeed, it’s a big seller at Sephora), which may account for the sticker shock among Amazon bargain hunters. But it’s still ranking as the #1 seller in luxury hair care products at Amazon. Brooke Shields and Angie Harmon are WEN celebrity product endorsers. But the WEN brand’s one-two combo of celeb love and great endorsements from regular people on Amazon give its unique 5-in-1 conditioning formula authenticity and credibility. WEN backs it up with an excellent series of before & after photos and stories at WEN.com.

(BTW, the second most popular Amazon luxury hair product is Baxter of California Clay Pomade)