Chipotle Sued In Seinfeld Episode Scenario

Chipotle is beloved because its food is a delicious alternative to struggling McDonald’s and even surging Burger King. But beyond taste, another big factor in the Chipotle brand’s popularity is its claim to be a healthy alternative to its competitors. The booming burrito purveyor took its emphasis on health consciousness to a new level in April, boldly declaring its menu free of all genetically modified (GMO) ingredients. (Chipotle was the first chain restaurant to promise no GMO.)

[Chipotle Ditches Bad Pork]

But boldness and good intentions famously sometimes bring rough consequences. In scenario that scans like the famous Seinfeld skit where an allegedly fat-free frozen (and delicious) yogurt shop is found to be selling yogurt loaded with fat, Chipotle is being sued. Its transgression? Representing its food as GMO-free while the menu still allegedly contains GMO ingredients, according to the class-action suit. Meanwhile, people will go on eating as much Chipotle as before (or more) — because even before April the chain was very nearly GMO-free, which already put Chipotle way in front of the competition.