Duck Dynasty star Phil Robertson went on a sadistic rant during a prayer breakfast in Florida. To make his point about “all morality stemming from God and that not believing in God would make any level of violence acceptable,” he described a disturbing, graphic, hypothetical scenario about torturing and raping a family of atheists.
This isn’t the first time Robertson has made controversial comments. Two years ago media speculated that his comments (grouping homosexuality with bestiality as deviant behavior) would damage the family fortune ($400 million). Nearly half of the fortune these days flows in through Walmart. In 2013, the retailer’s best-selling item of apparel for both men and woman was a Duck Dynasty t-shirt. A&E suspended him from the show for a few episodes. But he has since returned. Phil Robertson doesn’t face any real consequences for his statements because they don’t actually piss off the people who buy his stuff. The people who are aghast at Robertson’s vitriol aren’t wearing Duck Dynasty t-shirts anyway. The customer, as you’ve heard, is always right.