“Today is an amazing day people,” begins everywhere comedian Kevin Hart. Hart has been working, he says, “4 long years” on bringing to market a vitamin that is “a representation of my HUSTLE.” Hart, whose Hollywood hustle is legendary, says his new vitamin is for men and women and will be on the market later this month. Vitamins aren’t usually so personalized: One-A-Day and the other multivitamins commonly found on the grocery store shelf are bland brands, as Hart realized. (This said with sincere apologies to The Flintstones — even Kevin Hart would have to agree that The Flintstones is a memorable and personal vitamin brand.)
Introducing his new brand with the hashtags #VitaHustle and #HustleHart, Hart says he is “a real representation of this health and wellness life style.” He promises energy, recovery, and focus as a result of taking his vitamins. You can be sure at least that there will be energy and focus expended in promoting them — Hart does everything with energy and focus. Hart says he’s on “on a high, on Cloud 9 right now.” Note: Hart doesn’t say the vitamins give him a high — he’s talking about the accomplishment of having developed them. After four years, you can believe it.
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