Hater is the dating app that helps singles find a good match based on what they hate versus what they like. There are 4,000 topics to choose from — from hot dogs to North Korea. The 29-year-old Brown University and Goldman Sachs alum behind Hater, Brendan Alper, pitched his business on Shark Tank in November 2017. He went into the Tank seeking an investment of $200,000 in exchange for 5 percent equity. While Barbara Corcoran offered $250,000 for five percent equity, in the end, Alper accepted $200,000 for 10 percent equity (7.5 percent equity in the company, and 2.5 percent in advisory equity) from billionaire tech guru Mark Cuban.
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Before the Shark Tank episode aired, Alper raised $500,000 from VC firm Sweet Capital (founders of King Digital, makers of Candy Crush Saga, maybe you heard of it?). After Shark Tank, Alper reports that Mark Cuban has become a Hater user. (The married Cuban isn’t looking for a date or mate; he just likes to know what people are passionate about — for or against.) Soon the app will have ads and offer a premium subscription option. Alper says with a smile, “And we’re still waiting for the first Hater marriage.” He adds, “Maybe we’ll see some Hater babies one day.”
The controversial outdoor campaign in Manhattan that launched Hater:
