Blue Bottle Coffee is a Silicon Valley darling. It’s so damn different from an app or a touchscreen — you can smell it, taste it, dip something into it. It’s tangible and real — it comes from the soil! And it’s not even instantaneous: a good cup of Blue Bottle requires a few minutes to prepare, a true time-suck in the alacrity-addicted tech city. But even moguls and wannabe moguls need to sit back and smell the roasted beans sometimes. If only to imbibe enough caffeine to jump back in.
But man, $70 million more venture loot, on top of the $46 million Blue Bottle already raised? Does that say great latte or giant bubble? Even if it’s delicious, fair trade, organic and all the rest of today’s desires… how does an investor get her money back on that? You’ve got to sell so much coffee. Or stock. Oh yeah, selling stock is the way you get that money back. An IPO. Reviewers often report they’re dazzled by the Blue Bottle coffee. But most pretty much say this: One of the best cappuccinos I’ve had in a while. In a while — is a review like that good enough? Try it yourself here.
