Yesterday PepsiCo was in Dallas, Texas, distributing food to poor families and children as part of an outreach program with Feed the Children and the Albertsons supermarket chain. The child poverty level in Dallas is even higher than in the state of Texas as a whole, where more than 1.6 million children (or 24%) live below the poverty line. (PepsiCo’s own press release actually puts the number much higher–at 1,751,189 poor children.)
Three large tractor-trailers were brought to Malcolm X Boulevard to distribute the donated goods. For the poor children in Dallas, a group whose largest risk factor (among many) is malnutrition, the $65 billion-a-year PepsiCo “donated a variety of its products including Frito-Lay variety packs of chips and peanut butter crackers, Quaker Chewy bars, Life cereal, Propel water, Tropicana juice and Pepsi Max to families.”