Micro-moments. We all understand there’s a massive change underway in the way we engage information and each other. We don’t always know how to define that change–language sometimes lags behind. But now Google has named one phenomenon we’ve all experienced as part of this shift, pointing out that our days are filled with micro-moments. The term acknowledges the way our time has been increasingly segmented, indeed chopped up into tiny bits. Calling these segments “micro-moments”, Google captures the phenomenon perfectly.
Google identifies micro-moments as those brief flashes of need, when you consult your device for pertinent, immediately relevant info. 91% of smartphone users look something up in the middle of a task–and when they do it’s a micro-moment, writes Sridhar Ramaswamy at Google. The tech giant further defines micro-moments as “I want-to-know moments, I want-to-go moments, I want-to-do moments, I want-to-buy moments.” You’ve no doubt had plenty of micro-moments–now you know what to call them. You probably just had one, in fact–2paragraphs is all about micro-moments.