After I started Switch, things took off! Growing quickly was a great problem to have, but it was a big problem — and one I was not prepared for. The challenge was most clearly reflected in our cash flow projections and bank balance. We kept growing and needing more money to finance the growth. I set out to solve the problem by putting together a written proposal for a loan from a local lender. The proposal went to the board, and they had a flood of questions. The proposal was long and answered many questions, but it left them with even more. Since I was looking for money for a video business, I went back to the drawing board (literally!) and decided to take a crack at making it visual.
I took a 30-page proposal and turned it into a 300-word script. I added visuals and voiceover and shared the final video. The end result? It was approved with no questions. By taking the written word, shortening what I was sharing, and adding visuals, I was better able to convince them to fund me. Sometimes the written word needs a bit of help, and visuals can provide just the right boost.
—Andrew Angus is an author, speaker, and founder/CEO of Switch Video, a video animation company that produces simple videos that “explain what you do” in an engaging and compelling format. Andrew is a thought leader in the online video industry, writing and speaking about the brain science behind making your company’s story stick. He welcomes people to reach out to him on Twitter or Google+ and can be booked to speak on Speakerfile.